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   TEQUILA NEWS                             

                                                  "Debunking the Myths, one great Tequila at a time"

NEWS IN THE TEQUILA INDUSTRY:


CONTACT:
SIP AWARDS
1-888-254-1764
Info@SIPAwards.com
www.SIPAwards.com
FOR IMMEDIATE RELEASE
THE 2010 SIP AWARDS: ONCE AGAIN, THE CONSUMERS CHOOSE THE BEST OF THE BEST AT
THE SPIRITS INTERNATIONAL PRESTIGE (SIP) AWARDS
SAN DIEGO, CALIFORNIA, June 22, 2010- Following the success of it’s inaugural spirits competition in
2009, The Spirits International Prestige (SIP) Awards (www.SIPAwards.com) presented the 2010 SIP
Awards at the exclusive Ivy Rooftop at the Hyatt Andaz Hotel in downtown San Diego, CA on
Thursday, June 10, 2010.
This year’s competition proved to be an even greater challenge for each of the 162 spirits competing
for the coveted Platinum Prize awarded to the consumer’s spirit of choice! The SIP Awards is the only
international spirits competition leveling the playing field for established brands and newcomers
alike by enlisting consumers as judges. These judges engage in blind tastings by scoring each spirit on
Aroma, Taste, and Finish. Last week’s competition featured a judging panel of 50 consumers who
were personally selected from over 300 submission applications. These judges were chosen based on
a detailed review of the demographical information provided on their submission form. “We look for the average end user of the products, and make our selection based on specific demographical info to ensure a
true representation of the consumer,” states Navid Firoozi, Event Production Director for
the SIP Awards. “Furthermore, we verify that no judge is in any shape or form affiliated
with or employed by a distributor or  wholesaler, or has ties within the alcoholic
beverage industry”.
Global brands featured in the competition included but were not exclusive to Vodkas, Gins, Rums,
Whiskeys, Tequilas, and Liqueurs. Several countries were represented including England, U.S.A,
Mexico, India, South Africa, Turkey, Finland, and Germany. The following is a list of some of the
notable winners:

© 2010 Spirits International Prestige Awards 2
Platinum – “Best of Class”
New Amsterdam Gin
Shakers Original American Vodka
360 Double Chocolate Vodka
Antiguo Blanco Tequila
Ambhar Reposado Tequila
El Jimador Anejo Tequila
Semillero Joven Mezcal
Don Q Anejo Rum
Deadman's Mango Rum
A.de Fussigny XO Fine Champagne
Nature's Own Strawberry Delight
Don Q Mojito
Bong Spirit Vodka
Distinguished Platinum Winners
Crater Lake Vodka
Dolce Touch Hybrid Luxury Vodka
Smooth Vodka
Binboa Satsuma Vodka
Finlandia Grapefruit Fusion Vodka
Rose by Dragon Bleu Vodka
UV Sweet Green Tea Vodka
The Balvenie Doublewood
Autentico Tequila Alacran
Familia Camarena Silver Tequila
Herradura Anejo Tequila
Tequila 1519 Reposado
Zignum Mezcal Anejo
IS vodka
Sipping Spirits Resolute Pink Vodka
U'Luvka Gift Box
(For a complete list of the categories, participants, winners, and to view photos of the event, visit: www.SIPAwards.com )
© 2010 Spirits International Prestige Awards 3
Despite being in only its second year, The SIP Awards has established itself as one of the top spirits
competitions, welcomed by brand owners, wholesalers, and distributors. “This year we were pleased
to see so many brands register and enter the
competition”, says Operations Director Daniela Williams.
“Our competition strives to be as transparent as possible
when it comes to our judging, and scoring as well as
identifying the winners based on our panel of consumer
judges…we’re looking forward to expanding on our
model and welcoming an even higher number of
participants in 2011”.
Interested parties wishing to learn more about the SIP Awards, past competition and future
registration deadlines may visit www.SIPAwards.com





For Immediate Release

Contact: Ruth Hackman

(949) 625-2505 x102

info@kahtequila.com

 

Victory for KAH™ Day of the Dead™ Tequila

Establishes Definitive Identity in Competitive Beverage Marketplace

 

Elements Spirits, Inc. is triumphant in a formidable legal challenge posed by the parent company of a high-profile celebrity-backed vodka, paving the way for the maverick brand’s American and global business prospects.

 

June 21, 2010, San Diego:  Elements Spirits, Inc. and its brand KAH™ Tequila emerged supreme in a liquor industry court case that echoed the age-old outcome of “David and Goliath,” with the proverbial little guy (or in this case, little gal) coming out on top morally and ethically.

 

Globefill, Inc., parent company for the high-profile, celebrity-backed Crystal Head Vodka, took on the “Goliath” role, filed a lawsuit against Element’s Spirits, Inc., and its CEO, Kim Brandi accusing Elements of trademark infringement and unfair competition. Globefill then tried to prevent distribution of KAH™ Tequila in the United States by filing a motion for preliminary injunction.

 

On June 18, 2010, the Central District Court of California issued an order granting Elements Spirits’ Motion to Dismiss Globefill’s allegations without prejudice and put forth the order to deny Globefill’s Motion for Preliminary Injunction without prejudice.

 

With this milestone legal triumph combined with strong industry support, Brandi and Elements are moving forward with a national distribution rollout immediately. “I want to humbly thank distributors, retailers, industry professionals and consumer tequila enthusiasts for their support of KAH™ Tequila through all of their emails, letters, calls of encouragement, blogs and discussion boards,” says Brandi. “We are so grateful that this support helped ensure KAH™ will enjoy a long, fruitful life in the marketplace.”

 

 

About Elements Spirits, Inc.

Mixing quality and innovation with culture and heritage: Elements Spirits’ “cocktail” for

success. Elements Spirits’, a California Corporation and producer of KAH™ Tequila, foundation rests on its team’s interlocking strengths: tight collaboration, fresh ideas, branding expertise, industry experience, and seasoned management.

 

Elements Spirits’ value is founded in a business posture that embraces innovation

dedication, and integrity, at both business and personal levels. This mind-set is

represented by an uplifting approach that is reflected in the product branding and

resonates from the Founder’s level through distribution networks and on to consumers.

 

Elements Spirits’ strategy is to establish strong visual branding that is edgy, but culturally

very traditional. Always enticing product presentation, while holding steadfast to a

standard of product quality, which exceeds price.

 

 

About KAH™ Day of the Dead™ Tequila

 

KAH™ Blanco

Origin: Tequila, Mexico

Size: 750 ML & 50 ML

Content: 100% Agave

100% Organic & Kosher Certified

 

Perfectly suited for classic warm weather cocktails and recipes involving fish and poultry, as it is characterized by an immediate full agave rush, followed by a spicy white pepper punch and an unusual pumpkin-floral finish. 

 

 

KAH™ Reposado

Origin: Tequila, Mexico

Size: 750 ML & 50 ML

Content: 100% Agave

100% Organic & Kosher Certified

 

The perfect margarita foundation, with its balance of sweet notes, oak and agave. 

 

KAH™ Anejo

Origin: Tequila, Mexico

Size: 750 ML & 50 ML

Content: 100% Agave

Kosher Certified

 

The perfect mate for barbequed meats and a post-BBQ cigar, with its subtle wood notes, smooth body, vanilla spice notes and sweet melon finish. 

 

KAH™ Extra Anejo

Origin: Tequila, Mexico

Size: 750 ML

Content: 100% Agave

Kosher Certified

 

41/2 year old Anejo not only bears the best of this precious liquid, but is cased in a bottle adorned with Swarovski crystals.  Brandi emphasizes this incarnation is intended for special celebrations and has its own story of authenticity as skulls of noble families unearthed by archaeologists were found with gems embedded in them.

 

 

###

 

 

 

 

Elements Spirits, Inc. 473 Post Street, Camarillo, CA 93010

  (O) 949.625.2505 ext 102  |  (F) 949.625.2504  |  www.kahtequila.com





For Immediate Release

Contact: John Nielsen 949-625-2505 ext. 103

 

 

 

 

 

KAH™ Day of the Dead™ Tequila Forges Ahead

With Its Unique Branding and Quality Tequila

 

Elements Spirits, Inc. turns a formidable legal challenge into an opportunity to forge KAH’s™ definitive identity in the competitive beverage marketplace.

 

April 2, 2010, Las Vegas: KAH™ Day of the Dead™ Tequila, launching officially this month, was already generating a strong buzz and goodwill among spirits industry professionals and retailers for its distinctive and artisanal tequilas housed in bottles inspired by “Calaveras” (Mexican sugar skull), when Crystal Head Vodka and parent company Globefill, Inc. filed a complaint in the Central District of California against Elements Spirits, Inc.

 

In the face of the suit, Elements Spirits, Inc. CEO, Kim Brandi, and her company assert that no reasonable consumer, upon encountering the KAH™ Tequila bottle in the marketplace, would believe that it is put out by, sponsored by, or affiliated with Crystal Head Vodka, promoted by actor Dan Akroyd, who has used his high profile to support spirits in which he has a fiscal stake.  More importantly, they note that it is unclear how Globefill ascertained proprietary information about KAH™ Tequila and its marketing initiatives, especially as Elements had not begun distribution at the time of the cease and desist letter.  It is Elements’ belief, the lawsuit was filed in a bad faith attempt to prevent, or at least to substantially disrupt and delay, Elements distribution of KAH™ Tequila in the United States.

 

The suit accuses Elements of “unfair competition” by fashioning the design of its bottles with “highly similar product packaging” to Globefill’s Crystal Head vodka allegedly causing “confusion” and “trademark infringement,” as well as trading on Crystal Head’s marketing themes of “Meso-American Day of the Dead celebrations.” A cease and desist letter to Chief Executive Officer, Kim Brandi, followed demanding that Elements Spirits “cease advertising, promoting and/or distributing KAH Tequila” and threatened legal action.

 

Brandi and Elements, however, are challenging the accusations by providing strong counter-arguments and evidence that show that KAH™ Day of the Dead™ Tequila, and Crystal Head Vodka are distinctively different products and different spirits, and that the KAH™ Tequilas concept is original, holding trademarks in both the United States and Mexico as a product whose image is specifically tied to Meso-American Day of the Dead/Dia de los Muertos traditions. 

 

Furthermore, Crystal Head is not the first spirits brand to bring to market a vodka using a skull package design.  The privilege belongs to Black Death USA. Crystal Head’s bottle, in fact, more closely resembles the iconic skull mascot of Black Death’s product portfolio launched in 1989, which was made in Luxembourg and distributed by Cabo Distributing of California.  Black Death became a favorite among Guns n’ Roses guitarist Slash and other popular Rock and Roll musicians and stars of that time.

 

In fact, the Crystal Head trademark that Globefill has attempted to register, unsuccessfully up to this point, is almost identical to the Black Death trademark that was registered in 1993 and first used in 1989 for Black Death Vodka.

 

 

                

 

 

“If you closely examine both KAH™ and Crystal Head, it is obvious that the ‘confusion’ the Crystal Head people are trying to establish is a moot point,” asserts Brandi.   “Crystal Head’s glass human-skull package, which is nearly identical to Black Death’s iconic skull mascot, contains vodka, and there are no obvious or explicit ties to Mexico’s history, culture and Dia de los Muertos. What our products and packaging reflect is that Mexico is Tequila, not vodka. KAH™ tequila was inspired by and built around whimsical, hand painted Calaveras used in Day of the Dead practices to symbolize the souls of the departed return to join their families and friends in the land of the living.”

 

Confident that KAH™ Day of the Dead™ Tequila stands boldly on its own as a truly unique product line, Brandi and Elements will vigorously defend the lawsuit and file counter-claims and cross-claims.

 

###




For Immediate Release

Contact: John Nielsen 949-625-2505 ext. 103

 

 

 

 

 

KAH™ Day of the Dead™ Tequila Forges Ahead

With Its Unique Branding and Quality Tequila

 

Elements Spirits, Inc. turns a formidable legal challenge into an opportunity to forge KAH’s™ definitive identity in the competitive beverage marketplace.

 

April 2, 2010, Las Vegas: KAH™ Day of the Dead™ Tequila, launching officially this month, was already generating a strong buzz and goodwill among spirits industry professionals and retailers for its distinctive and artisanal tequilas housed in bottles inspired by “Calaveras” (Mexican sugar skull), when Crystal Head Vodka and parent company Globefill, Inc. filed a complaint in the Central District of California against Elements Spirits, Inc.

 

In the face of the suit, Elements Spirits, Inc. CEO, Kim Brandi, and her company assert that no reasonable consumer, upon encountering the KAH™ Tequila bottle in the marketplace, would believe that it is put out by, sponsored by, or affiliated with Crystal Head Vodka, promoted by actor Dan Akroyd, who has used his high profile to support spirits in which he has a fiscal stake.  More importantly, they note that it is unclear how Globefill ascertained proprietary information about KAH™ Tequila and its marketing initiatives, especially as Elements had not begun distribution at the time of the cease and desist letter.  It is Elements’ belief, the lawsuit was filed in a bad faith attempt to prevent, or at least to substantially disrupt and delay, Elements distribution of KAH™ Tequila in the United States.

 

The suit accuses Elements of “unfair competition” by fashioning the design of its bottles with “highly similar product packaging” to Globefill’s Crystal Head vodka allegedly causing “confusion” and “trademark infringement,” as well as trading on Crystal Head’s marketing themes of “Meso-American Day of the Dead celebrations.” A cease and desist letter to Chief Executive Officer, Kim Brandi, followed demanding that Elements Spirits “cease advertising, promoting and/or distributing KAH Tequila” and threatened legal action.

 

Brandi and Elements, however, are challenging the accusations by providing strong counter-arguments and evidence that show that KAH™ Day of the Dead™ Tequila, and Crystal Head Vodka are distinctively different products and different spirits, and that the KAH™ Tequilas concept is original, holding trademarks in both the United States and Mexico as a product whose image is specifically tied to Meso-American Day of the Dead/Dia de los Muertos traditions. 

 

Furthermore, Crystal Head is not the first spirits brand to bring to market a vodka using a skull package design.  The privilege belongs to Black Death USA. Crystal Head’s bottle, in fact, more closely resembles the iconic skull mascot of Black Death’s product portfolio launched in 1989, which was made in Luxembourg and distributed by Cabo Distributing of California.  Black Death became a favorite among Guns n’ Roses guitarist Slash and other popular Rock and Roll musicians and stars of that time.

 

In fact, the Crystal Head trademark that Globefill has attempted to register, unsuccessfully up to this point, is almost identical to the Black Death trademark that was registered in 1993 and first used in 1989 for Black Death Vodka.

 

 

                

 

 

“If you closely examine both KAH™ and Crystal Head, it is obvious that the ‘confusion’ the Crystal Head people are trying to establish is a moot point,” asserts Brandi.   “Crystal Head’s glass human-skull package, which is nearly identical to Black Death’s iconic skull mascot, contains vodka, and there are no obvious or explicit ties to Mexico’s history, culture and Dia de los Muertos. What our products and packaging reflect is that Mexico is Tequila, not vodka. KAH™ tequila was inspired by and built around whimsical, hand painted Calaveras used in Day of the Dead practices to symbolize the souls of the departed return to join their families and friends in the land of the living.”

 

Confident that KAH™ Day of the Dead™ Tequila stands boldly on its own as a truly unique product line, Brandi and Elements will vigorously defend the lawsuit and file counter-claims and cross-claims.

 

###




For Immediate Release

Contact: John Nielsen 949-625-2505 ext. 103

 

 

 

 

 

KAH™ Day of the Dead™ Tequila Forges Ahead

With Its Unique Branding and Quality Tequila

 

Elements Spirits, Inc. turns a formidable legal challenge into an opportunity to forge KAH’s™ definitive identity in the competitive beverage marketplace.

 

April 2, 2010, Las Vegas: KAH™ Day of the Dead™ Tequila, launching officially this month, was already generating a strong buzz and goodwill among spirits industry professionals and retailers for its distinctive and artisanal tequilas housed in bottles inspired by “Calaveras” (Mexican sugar skull), when Crystal Head Vodka and parent company Globefill, Inc. filed a complaint in the Central District of California against Elements Spirits, Inc.

 

In the face of the suit, Elements Spirits, Inc. CEO, Kim Brandi, and her company assert that no reasonable consumer, upon encountering the KAH™ Tequila bottle in the marketplace, would believe that it is put out by, sponsored by, or affiliated with Crystal Head Vodka, promoted by actor Dan Akroyd, who has used his high profile to support spirits in which he has a fiscal stake.  More importantly, they note that it is unclear how Globefill ascertained proprietary information about KAH™ Tequila and its marketing initiatives, especially as Elements had not begun distribution at the time of the cease and desist letter.  It is Elements’ belief, the lawsuit was filed in a bad faith attempt to prevent, or at least to substantially disrupt and delay, Elements distribution of KAH™ Tequila in the United States.

 

The suit accuses Elements of “unfair competition” by fashioning the design of its bottles with “highly similar product packaging” to Globefill’s Crystal Head vodka allegedly causing “confusion” and “trademark infringement,” as well as trading on Crystal Head’s marketing themes of “Meso-American Day of the Dead celebrations.” A cease and desist letter to Chief Executive Officer, Kim Brandi, followed demanding that Elements Spirits “cease advertising, promoting and/or distributing KAH Tequila” and threatened legal action.

 

Brandi and Elements, however, are challenging the accusations by providing strong counter-arguments and evidence that show that KAH™ Day of the Dead™ Tequila, and Crystal Head Vodka are distinctively different products and different spirits, and that the KAH™ Tequilas concept is original, holding trademarks in both the United States and Mexico as a product whose image is specifically tied to Meso-American Day of the Dead/Dia de los Muertos traditions. 

 

Furthermore, Crystal Head is not the first spirits brand to bring to market a vodka using a skull package design.  The privilege belongs to Black Death USA. Crystal Head’s bottle, in fact, more closely resembles the iconic skull mascot of Black Death’s product portfolio launched in 1989, which was made in Luxembourg and distributed by Cabo Distributing of California.  Black Death became a favorite among Guns n’ Roses guitarist Slash and other popular Rock and Roll musicians and stars of that time.

 

In fact, the Crystal Head trademark that Globefill has attempted to register, unsuccessfully up to this point, is almost identical to the Black Death trademark that was registered in 1993 and first used in 1989 for Black Death Vodka.

 

 

                

 

 

“If you closely examine both KAH™ and Crystal Head, it is obvious that the ‘confusion’ the Crystal Head people are trying to establish is a moot point,” asserts Brandi.   “Crystal Head’s glass human-skull package, which is nearly identical to Black Death’s iconic skull mascot, contains vodka, and there are no obvious or explicit ties to Mexico’s history, culture and Dia de los Muertos. What our products and packaging reflect is that Mexico is Tequila, not vodka. KAH™ tequila was inspired by and built around whimsical, hand painted Calaveras used in Day of the Dead practices to symbolize the souls of the departed return to join their families and friends in the land of the living.”

 

Confident that KAH™ Day of the Dead™ Tequila stands boldly on its own as a truly unique product line, Brandi and Elements will vigorously defend the lawsuit and file counter-claims and cross-claims.

 

###





For Immediate Release

 

 

 

KAH Tequila—A Dawning In the Spirits World

 

An attention to craftsmanship in distilling and a bottle rooted in historic symbolism breathes new life into the tequila drinking experience

 

March 1, 2010, Los Angeles, California—Though many great tequilas—many of these in great bottles—abound, there is nothing quite like KAH Tequila, which arrives at retailers and restaurants for spring.  This is an auspicious time for parent company Elements Spirits to launch KAH, as it has its cultural roots in Aztec and Meso-American observances of Day of the Dead, which in turn represents rebirth and new beginnings.

 

In rural Mexico, where Day of the Dead is very much an institution, people visit the cemetery to not only honor the past but celebrate everything that makes life good, including the favorite foods of their loved ones.  KAH Tequila’s bottle captures that enduring spirit, from the exquisitely rendered skull shape to the motifs and flourishes that adorn it.  The tequila inside, meanwhile, continues the theme, as the distillers have lovingly transformed agave from the earth into lively Blanco, Reposado and Anejo varieties.

“Elements Spirits is the only producer that takes the tequila experience beyond the bottle and the glass,” affirms Kim Brandi, CEO Elements Spirits, Inc.  “It’s one thing for a spirit to be “the life of the party” it’s another thing to be the spirit that represents “life” in all of its sensory glory. It's not about celebrating 'Death', but celebrating LIFE. KAH was specially created to represent the celebration of Life.”

Kah Tequila Blanco, perfectly suited for both classic cocktails of the past and newborn creations, is characterized by its aromatic immediate full agave rush, followed by a spicy white pepper punch and an unusual pumpkin-floral finish.  Kah Tequila’s Reposado is universally pleasing, with its perfect balance of sweet notes, oak and agave.  Kah Anejo, meanwhile, could emerge as a connoisseur favorite with its subtle wood notes, smooth body, vanilla spice hints and sweet melon finish.  Through the artistry and individual statements each incarnation of KAH Tequila, there lies the added benefit of it’s certified organic manufacture.  Furthermore, the KAH Blanco being certified Kosher opens the spirit up to new audiences and all ages.

 

"I was very impressed with the concept,” says Chris Melendez, COO Elements Spirits, Inc.  The quality of KAH’s tequilas is among the best I have ever tasted.  This combined with a bottle that penetrates a wide spectrum of demographics is very exciting.  The product easily fits in the House of Blues, or a Mexican Grandmother's kitchen.  This isn't just another new tequila."

Indeed…KAH is “Life,” not just in the Mayan language, but in its presentation and versatility.

 

 

About Elements Spirits, Inc.

 

Mixing quality and innovation with culture and heritage: Elements Spirits’ “cocktail” for success.

 

Elements Spirits’, a California Corporation and producer of KAH Tequila, foundation rests on its team’s interlocking strengths: tight collaboration, fresh ideas, branding expertise, industry experience, and seasoned management.

 

Elements Spirits’ value is founded in a business posture that embraces innovation dedication, and integrity, at both business and personal levels. This mind-set is represented by an uplifting approach that is reflected in the product branding and resonates from the Founder’s level through distribution networks and on to consumers.

 

Elements Spirits’ strategy is to establish strong visual branding that is edgy, but culturally very traditional. Always enticing product presentation, while holding steadfast to a standard of product quality, which exceeds price.

 

 

 

Elements Spirits, Inc. 265 S. Arroyo Parkway Ste. 308, Pasadena, CA 91105

  949.625.2505 ext 102  |  949.625.2504  |  www.kahtequila.com




Tequila AviÓn LAUNCHING in New york and California
 ANNOUNCES KEY EXECUTIVE APPOINTMENT
 
JUNE 29, 2010 – New York , NY – Jenna Fagnan, President of Avión Tequila LLC, announced today the appointment of distributors in the premier tequila markets of New York and California . The Company’s launch is scheduled for early July.  Empire Merchants, a division of The Charmer Sunbelt Group has been appointed as distributor for New York and Young’s Market Company has been appointed as distributor for the state of California . “Tequila Avión is privileged to be represented by these two, industry recognized, best in class distributors,” said Ms. Fagnan.
 
"We at Empire Merchants are very excited to represent Tequila Avión,” said Lloyd Sobel, CEO of Empire Merchants.  “With its excellent packaging, fine liquid and a very exciting go-to-market strategy, Tequila Avión has the potential to be a real winner.”
 
“Young’s Market Company is excited and honored to have been selected as Tequila Avión’s distribution partner in the California market,” said Chris Underwood, CEO of Young’s.  He continued, “Tequila Avión is truly a unique product with a very bright future.” 
 
Fagnan also announced the appointment of tequila industry veteran John Bilello to the position of Executive Vice President of Sales. Bilello joins Tequila Avión after having served most recently as Senior Vice President Global Sales & Marketing for Tequila Milagro. Prior to Milagro, Bilello spent 18 years holding numerous senior positions at Seagram Co, Ltd.
 
“We are thrilled to have John Bilello join us at Tequila Avión and know that his passion, work ethic, vast industry expertise and experience will be an invaluable addition to the Tequila Avión team,“ stated Fagnan.
 
“I am excited to be part of this special and unique company. Tequila Avión pairs a sophisticated smooth taste profile and brand image with a proven, entrepreneurial team of spirits and luxury brand professionals,” said Bilello.
 
Tequila Avión is produced from only the finest Blue Weber Agave found in the very highest regions of Jalisco , Mexico .  The plants in this region are the most coveted agave for tequila production due to their rich mineral content and distinct quality and character.  The unusually smooth taste profile of Tequila Avión begins with the ideal product formulation that comes to life through slow roasting the agave in brick ovens, followed by a unique small batch distillation and culminates in a proprietary filtration process coined “ultra-slow filtration.” During this process the flavors become firmly set to Tequila Avión’s specification at an exact moment called the “Moment of Elevation.”
 
Tequila Avión is available in Silver, Reposado and Añejo expressions, with each offering a distinctly smooth, yet flavorful taste profile:
 
Avión Silver features an intense agave aroma with herbal tinges of mint and rosemary, delicate hues of flowers and black pepper and hints of grapefruit and pineapple. It is crisp and clean, well balanced and exceptionally smooth. 
 
Avión Reposado, which is aged six months in oak barrels, has a roasted agave presence, notes of cherry, pear, and peach, flower hues of rose petals and tinges of herbs. Its oak aroma is elegant with hints of caramel and vanilla. It is extremely well balanced and sophisticated.
 
Avión Añejo is an aged tequila, spending two years in American oak casks.  It features hints of vanilla, caramel, coconut and maple, intense tones of roasted agave, delicate tinges of mint and rosemary and fruity aromas of peach and cherry. It is extraordinarily harmonious, rich and exquisite.
 
Said founder Ken Austin , “It is a primary focus of the Company to bring together a world class management team working with best of breed distributors.  With the addition of John Bilello as the EVP of Sales, and the appointing of Empire Merchants in New York and Young’s Market Company in California , I am certain that Tequila Avión is poised for great success.  We are hours away from the launch of Tequila Avión, which is the culmination of a long journey.  Now our team will work tirelessly to get our brand into the mouths, hearts and minds of consumers.”
 
About Tequila Avión
Tequila Avión is the ultra premium tequila that defines a new standard of quality and taste - “Taste Elevated.” Produced by fifth generation agave growers from among the finest Blue Weber agave found in the highest regions of Jalisco, Mexico, Tequila Avión’s distinct flavors are achieved through a combination of slow-roasting at lower temperatures to protect the natural flavors of the agave and an ultra-slow filtration process which creates an unusually smooth taste profile. Tequila Avion is available in Silver, Reposado and Añejo varietals.  To learn more please visit www.TequilaAvión.com and Facebook; Tequila Avión.
 
 
 
 
#   #   #
 
For Media Inquiries Please Contact:
   Evins Communications:
         Jamie Hakim, Director                                             Jordan Frank , Senior Account Executive
         Direct:   (212) 377-3582                                           Direct:   (212) 377-3597
         Mobile:  (732) 690-1611                                           Mobile:  (347) 541-0609
         Jamie.Hakim@Evins.com                                       Jordan.Frank@Evins.com
 


Friday, May 21, 2010

Casa Noble at the White House State Dinner

On May 19th of 2010 Casa Noble was proud to represent the celebration and blending of two great international neighbors through Hand Crafted Luxury Tequila at the Official State Dinner held at The White House in Honor of President Calderon’s visit.  The Theme of the Celebration was International Presidential Teamwork. The night was Highlighted with Special Performances by Beyonce and Rodrigo & Gabriella, Celebrity Chef Rick Bayless Creations, and of course, Casa Noble Tequila.      
 
Beyonce, one of the greatest musical artists of all time, graced the stage at The White House with Rodrigo & Gabriella; Mexican Natives that have gained wide-spread recognition by touring the world music circuit with their captivating Heavy Metal Performances.  
Watch Presidents Obama, Calderón Speak Before Musical Performances
 
Rick Bayless, Bravo’s Top Chef Master, Esteemed writer, and Multi Culinary Award Winner; created a custom menu specifically designed from fresh regional and sustainable food to represent American Food, at its finest.

Dinner Menu:
Jicama with Oranges, Grapefruit, and Pineapple
Citrus Vinaigrette

Herb Green Ceviche of Hawaiian Opah
Sesame-Cilantro Cracker

Oregon Wagyu Beef in Oaxacan Black Mole
Black Bean Tamalon and Grilled Green Beans


Chocolate-Cajeta Tart
Toasted Homemade Marshmallows
Graham Cracker Crumble and Goat Cheese Ice Cream

See President Obama and President Calderon’s Toast-Click Here
http://www.whitehouse.gov/live




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http://polishedpalate.com/images/SOM2010SD_PC_Back.jpg
Maestra Tequilera, Casa Dragones Co-Founder and CEO Bertha Gonzalez is dubbed “The First Lady of Tequila” by the Los Angeles Times Magazine, and is “bolstering the top-tier-tequila movement with Casa Dragones tequila." Read more
May was a big month in the culinary world. The James Beard Foundation Awards presented our friend Tom Colicchio of Colicchio & Sons with Outstanding Chef Award, and Daniel with Outstanding Restaurant Award. S. Pellegrino also came out with their list of the world’s top restaurants, and we’re excited to report that our friends at Daniel and Le Bernardin in New York ranked at numbers 8 and 15. Stop into any of these restaurants for a sip of Casa Dragones Tequila, and for a taste of their spectacular cuisine.
Also making the top 100 list was Pujol in Mexico City, which celebrated its 10-year anniversary this month. Chef Enrique Olvera invited top chefs from Mexico and around the world to cook with him for the occasion—and chose Casa Dragones as the only tequila served. The first night included a 10-course tasting menu prepared by top Mexican chefs Alejandro Ruiz, Benito Molina, Guillermo González Beristáin, and Jose Ramón Castillo.
Chef Olvera prepared another spectacular meal with three internationally renowned chefs: Alex Stupak of WD-50 in New York, Alex Atala of D.O.M. in Sao Paolo, and Chef René Redzepi of Noma in Copenhagen, recently chosen as S.Pellegrino’s #1 Chef and Restaurant in the World. Casa Dragones was paired with an amuse bouche: a gordita de queso with avocado pureé, prepared by Chef Olvera. Felicitaciones Enrique!
Find us on Facebook to see photos from these events.
Chef Olvera also likes to pair Casa Dragones Tequila with red ceviche, 'encacahuatado' chicken and orange flan. Do you have a favorite dish to pair with Casa Dragones? Let us know and we’ll share it with the rest of our fans.
Summer is almost officially here, and we can’t wait for some sipping al fresco. Rather than bringing that bottle of wine to your Memorial Day BBQ, bring a bottle of Dragones and really set the mood! And after the last call, the Casa Dragones bottle makes a stunning, re-usable crystal decanter.
If you’re sipping Casa Dragones as an aperitif, try pairing it with a sangrita, which will complement the complex taste of the tequila and cleanse the palate between sips. To make your own sangrita at home, see our special house recipe, Blood of the Dragon, which was recently featured on GQ’s food blog.
Casa Dragones Tequila made its film festival debut at this year’s Tribeca Film Festival, sponsoring a party for filmmaker and adventurer Sebastian Copeland. Copeland’s spectacular new film, Into the Cold, documents his 2-month trek to the North Pole, bringing us a first-hand account of global warming. Casa Dragones was also flown to France especially for the Cannes Film Festival for a party hosted by Graydon Carter and Gucci, for filmmaker Martin Scorsese and his work with the Film Foundation, the foundation that restores and preserves old films. Scorsese’s latest restoration, Il Gattopardo, was screened at the Festival.
Click here for a complete list of venues and retailers that carry Tequila Casa Dragones.

Embrace summer with a bottle of
Casa Dragones, now in stock at these
fine retailers:

Crush Wine & Spirits
Astor Wines & Spirits
Park Avenue Liquor Shop
Amagansett Wine & Spirits
Wally’s Wine & Spirits
D&M Wines and Liquors
Portofino Wine Bank


Casa Dragones is now distributed in Nevada by Southern Wine and Spirits of Nevada.
 
  Mesa Grill—Caesars Palace
Vanity Nightclub—Hard Rock Hotel & Casino


  We’re expanding our reach. Here are some of our new accounts across the country:
 
  Trump Soho
 
  Sunset Beach
 
  Sunset Tower Hotel
The Bazaar At SLS By Jose Andres
Dan Tana’s
Villa Blanca
Twenty Twenty Wine Merchants
K&L Wine Merchants Hollywood
Robert Burns Wines & Spirits
 
  K&L Wine Merchants San Francisco
 
  Liquor One
 
  Wally’s Wine & Spirits
Astor Wine & Spirits
Crush Wine & Spirits
D&M Wines and Liquors
ForTequilaLovers.com
 
 


 

For Immediate Release                                  Media Contact: Mr. Marcus Dickman 678-596-8297           

 

 

Amate Tequila Pours It On For Hollywood's Finest at

Children Mending  Hearts Hollywood Gala

 


            Hollywood, CA April 23, 2010 -- It's no coincidence that the world's fastest growing premier tequila brand, Amate Tequila, has teamed up with Hollywood's premier talent like Ben Affleck and Jennifer Garner Affleck, Forest and Keisha Whitaker, Sheryl Crow, Kate Walsh, Quincy Jones, Hank Azaria, and many others, to raise money and awareness for Children Mending Hearts, a global arts exchange to support at-risk children. Amate Tequila is the proud $25,000 Supporting Level Sponsor of the Peace Please Gala, recently hosted by Academy Award Winner Ben Affleck, at The Music Box @ Fonda Theater in Hollywood, California.

           

            "It is deeply rewarding to be a part of an organization that makes a profound difference in lives of children, through the power of arts and cultural programs and I am thrilled to be part of this year's event," says Affleck. As an official pouring sponsor of the celebrity-filled event, for every bottle of Amate Tequila sells worldwide, Amate is donating $1 to Children Mending Hearts over the next two years, a value which could easily add up to $50,000, according to Amate Tequila Co-Founder Carlos Monsalve Agraz. 

           

            "We are thrilled to be an important supporter of Children Mending Hearts and provide meaningful support to homeless and at-risk and refugee children in the United Sates and on a global platform," says Monsalve. "This is an effort we are proud to make over the next two years."

            Amate Tequila is an ultra premium brand that delivers an exceptionally smooth balance and authentic flavor in all three of its award-winning varieties, including Amate Silver, Amate Reposado and Amate Anejo. Wine Enthusiast Magazine reviewed Amate as a "superb" tequila. Amate Tequila is a gold medalist and cataloged as "exceptional" by the Beverage Testing Institute. Quickly establishing a global reputation, Amate Tequila is currently distributed in Japan, Mexico, Germany, New Zealand, South Africa, Canada and the United States.

 

            For more information on Amate Tequila, visit www.amate.com or on Twitter at Amate Tequila, or contact Mr. Marcus Dickman at 678-514-6213 or Mr Carlos Monsalve, President of Tequila Amate at 52 + 33 36414380. 



FOR IMMEDIATE RELEASE

Republic Tequila Wins Big at the San Francisco World Spirits Competition

Austin, TX (April 2010) – Republic Tequila took home three medals from the prestigious San Francisco World Spirits Competition, held March 13 & 14th, 2010 at the Hotel Nikko in downtown San Francisco. This was the first time Republic Tequila had entered the well-known competition.

The San Francisco World Spirits Competition is considered to be one of the most influential and respected spirits competitions in the world. The judging panels were comprised of a diverse group of spirits experts, journalists and buyers from throughout the country. In this year’s competition, over 1,000 spirits from 54 countries were judged.

Republic Plata Tequila was given the honor of a Bronze Medal. Republic Reposado, which is aged 8 months in charred American Oak barrels, received a Silver Medal and Republic’s Añejo, which is aged 20 months in charred American Oak barrels, was awarded a Gold Medal.

Tom Nall, CEO of Republic Tequila, said, "When this adventure started, I knew we would have an award winning tequila, and now it is official. This is a gigantic milestone in our short history."

While this is the first time Republic Tequila has won any medals at the San Francisco World Spirits Competition, Republic has been given other high awards and accolades. Republic Reposado received a Platinum medal, the highest honor, at the SIP Awards in 2009. Republic Plata was given a score of 92 at the Ultimate Beverage Challenge, hosted by F. Paul Pacult, the highest score given to a silver tequila.

Republic Tequila is certified organic and made with 100% blue agave. It is imported by Momentum Brands International, an Austin, Texas based company and is distributed by Republic National Distributing Company. It is available at liquor stores, bars and restaurants throughout Texas, Colorado and Oklahoma and will soon be available in New Mexico and Arizona.

For more information visit www.RepublicTequila.com or email info@RepublicTequila.com

Contact:

Tom Nall/CEO & Founder Ken MacKenzie/COO & Founder

Tom@republictequila.com ken@republictequila.com

512-382-7573 512-382-7573




New!  Available Starting Friday, March 5!

Horizontal, Slanted, or Vertical...you choose!

lindomichoacan.com  
 We
LOVE Our LOYAL Customers!  


  • A winner on and off the track from Tewquila Aficionado
    March 17, 2010
    Patrón Spirits CEO Ed Brown has increased his American Le Mans Series sponsorship to include a ride for himself. Brown will drive the Tequila Patrón Spirits Ferrari 430 GT in Saturday’s 12 Hours of Sebring.


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Zafra Master Reserve 21 Rum from Panama took Best of Show at the Polished Palate’s 5th Annual International Rum Competition in Tampa last week. This recognition is not always awarded, as, for a brand to receive this acknowledgement, each judge has to rate the spirit with an overall score of 90+.  21 years in the making, Master Distiller Francisco ‘Don Pancho’ Fernandez has done it again; he’s created a masterpiece. Gold Medal award winners include Don Q Cristal, Diplomatico Blanco, Khukri (5 consecutive years and 2x Best of Category, dark rum), One Barrel, Bacardi 8, Ron Abuelo Anejo, Ron Abuelo 7 Anos (Best of Category, rum aged up to 8 years), Ron Medellin 8 YO, Don Q Grand Anejo, Ron Carupano Solera Centenaria Reserva Limitada, Ron Abuelo 12 Anos (Best of Category rum aged 9-15 years), Ron Anejo Carupano Legendario and Zafra Master Reserve 21 Rum (Best of Category, rum aged + 15 years and Best of Show)
One rum which won top awards the past 2 consecutive years, received a Silver medal this year. Find out why here.  One newcomer is Silver Award-winning Siesta Key Rum from Drum Circle Distilling in Sarasota FL. Read more here For a full list of awards, link here ###
Tequilas Milagro (Best of Category Anejo), Chinaco (Blanco & Reposado/Golds) & Corzo (Silver/Gold) all won multiple awards at the 2009 Spirits of Mexico Competition in San Diego. These and other priceless world class agave spirits including Cazadores (Reposado/Gold ’08), El Capo and more, accompanied by a wide selection of the finest & most inventive cuisine north of the border, will be freely sampled at Toloache Mexican Bistro in NYC on April 22. Seminars hosted by Jack Robertiello, Junior Merino and Chris Melendez of the new KAH Tequila offer insight on agave spirits—from the agave fields to your favorite bar and retailer. Read full release. ###
The annual Spirits of Mexico competition takes place in San Diego during the week of August 16 at the Hacienda Hotel in Old Town San Diego. Awards will be officially announced in September during the 7th Annual Spirits of Mexico Festival, the oldest, largest and most comprehensive celebration of this distiller’s art in the US. New to our judging panel this year is Ricardo Cisneros Beltran. Mexico’s first Master Tequilier, he has a Masters in Tequila as Tequila Specialist certified by the C.R.T. and previously studied Tourism & Gastronomy administration in Mexico City. Mr. Cisneros currently works for the Caribbean University as Professor and Maestro Tequilier.
Courtesy of the generous contribution of Fiesta de Reyes, the 2010 multi-day Festival returns to the birthplace of California, Old Town San Diego State Historic Park and is supported and endorsed by the City of San Diego, the State of California in association with the Department of Parks & Recreation, the Old Town San Diego Chamber of Commerce and its members. ‘O, the Oprah Magazine’ selected it as ‘one of only 6 festivals worth the trip’ as Culinary Specialists, Aficionados, Mixologists, Authors, Master Distillers/Blenders & Ambassadors of world-renown and new-to-market brands all meet in San Diego to share their skills, experience and, of course, their spirits, paying homage to the art of the spirits of Mexico.  ###  
Join in the celebration of the Spirits of Mexico on Facebook. For fans of agave spirits visit For Tequila Lovers, Poco Tequila, Tequila Whisperer, Ian Chadwick Forum, Ryan Kelley, Tequila Examiner, Tequila Aficionado & Taste Tequila (link to Top Ten picks from this site)
In other news...
Indy Spirits Expo, April 9 in Las Vegas features a variety of small batch, unique and artisanal spirits from around the world. Link here

Modern Distillery Age this week announced the partnership of Don Q Serrallés USA, the exclusive importer of DonQ Rum, with the United States Bartenders’ Guild (USBG) for the MixItUp 2010 Mixology Challenge. Semi-finals will take place at the Manhattan Cocktail Classic on May 17 where a jury will select the finalists who will compete for a cash prize of $2,000 against the Puerto Rico Drink Team at the Challenge Finals, to be held at the Caribe Hilton. Serrallés USA will also make a $5,000 donation to the winning team’s chosen non-profit organization

Mexico bound…the Polished Palate travels to Guadalajara and Tequila this week, courtesy of T1 Tequila Uno, to certify ‘Barrel #1’ of their Build a Barrel Program. This extra special reposado was donated by Master Distiller German Gonzalez to the Sky Ranch Foundation at the Spirits of Mexico Festival ’09 and is available only at Spirits of Mexico events and through the Foundation.
The 17th Annual Scotch Malt Whisky Extravaganza comes to a neighborhood near you.

SALUD! And please polish your palate responsibly

 
 
 
Zafra Master Reserve 21 Rum
    
      

 

1


  Dori Bryant
The Polished Palate
624 Haven Place  Tarpon Springs, FL 34689
 



Rocker Matt Shapiro savors finer things in S.F.

ON THE TOWN With Matt Shapiro

March 28, 2010|By Trey Bundy, Special to The Chronicle

Singer and nightclub promoter Matt Shapiro is dead serious about bringing music to the people. In the '90s, his band F-face drove off-road across the Canadian border to tour that country after authorities refused to let the group pass through. Widely regarded as the most ferocious band to emerge from the mid-'90s Mission punk scene, the band was also known for its strict DIY ethos and Shapiro's penchant for performing in his birthday suit.

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These days, Shapiro fronts the rock band Three Weeks Clean and is the music director at the Elbo Room, where he promotes everything from Latin and hip-hop to indie rock and metal. Shapiro was good enough to talk about his favorite spots in San Francisco.

Millennium, 580 Geary St.: "Hands-down the best vegan restaurant in San Francisco. The food, service and drinks are amazing, and the menus are always changing. It's one of my two favorite restaurants on the planet, and I always feel welcome there."

Golden Gate Park: "An obvious one, but I live right at the end of it by the Panhandle. There are miles of it I've never explored. One of my favorite things to do is to run from my house to the beach, and seeing the ocean come into view at the end of a 38-minute run is beautiful."

Big Lantern, 3170 16th St.: "Amazing Chinese food with an extensive vegetarian selection. They make me a special soup that's not on the menu. Don't try to order it. They won't make it for you. I've never even ordered it when I've had someone else there with me. I've never even tried."

Aquarius Records, 1055 Valencia St.: "Wow. A great place for underground music, with a knowledgeable staff. They'll tell you what you need and what you might want."

Amoeba Music, 1855 Haight St.: "I used to be the kind of guy who loved to hit the record store whenever I was traveling. But I've learned now, after living so close to Amoeba, that a lot of them pale in comparison. I'm there once a week. They see a lot of my money."

Cask, 17 Third St.: "It's a liquor store. They have everything a liquor aficionado might need. While I used to walk around with a half pint of Southern Comfort with me at all times, now a couple of short glasses of Willett 6 Year Bourbon or Fortaleza Blanco will do me just fine. I'm an adult, after all."

City Beer Store, 1168 Folsom St.: "I like a nice beer, and they have many of them. They're more than a beer store. They're a tasting room with a knowledgeable couple that will steer you in the right direction toward the beer you should be drinking."

Club One Fitness, 1455 Fillmore St.: "I've worked out in quite a few gyms in the city, and it's hard to find one that's mellow. People go there to work out, not to make a scene, and I have a top-notch trainer who keeps me inspired (thanks, Diedre). This place is also a good foil for Cask and City Beer Store."

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Elbo Room, 647 Valencia St.: "Yes, this is where I work. At one time or another, everybody I know walks through those doors. Whether it's a co-worker's band or your first date on Match.com, everyone ends up at the Elbo Room."

The Eagle Tavern, 398 12th St.: "It's known as a gay leather bar, but it's an amazing rock 'n' roll bar in its own right. It's what I think of when I think of San Francisco."

 

Tuesday, March 02, 2010

BarProfits’ Top Twenty— Best New Vodkas, Rums and Tequilas

By Robert Plotkin

CASA NOBLE SINGLE BARREL REPOSADO TEQUILA

Breaking with tradition, all of the Casa Noble tequilas are triple-distilled in alembic stills at the La Cofradia Distillery in the town of Tequila. Limited quantity Casa Noble Reposado is aged 364 days and drawn from a single French White Oak barrel. The tequila strikes a balance between the fresh, spirited character of blanco tequila and the mellow refinement of their limited reserve añejo.

A Different March Madness: Jose Cuervo releases its 2010 Reserva de la Familia

 

BY: Robert Haynes-Peterson

Even if you spend many hours each week sampling many different kinds of tequila (as I do); even if you've traveled to Jalisco, the birthplace and heartland of tequila, many times (as I have), you're bound to learn something new about Mexico's preeminent spirit each time you venture south of the border.

I was fortunate to revisit tequila mecca as a media guest of Jose Cuervo's annual fiesta celebrating the release of the new artist-designed packaging for their up-market label, Reserva de la Familia. This year Cuervo selected emerging Mexican artist Pablo Vargas-Lugo to add flair to the wooden box that each handcrafted, hand-bottled extra añejo Reserva is encased in for delivery to thirsty fans everywhere.

What I've learned:

  • Despite its reputation as a brand that's best-known for introducing spring breakers everywhere to tequila, Jose Cuervo makes damn fine tequila. I knew this already (see my review of the 250 Aniversario), and even Cuervo acknowledges the difficulty of changing the public's perception about the brand. Set aside the hangover-inducing mixtos, Especial Gold and Silver, and consider these other Cuervo offerings:

Tradicional Silver: new to the U.S. but wildly popular in Mexico, it is a pleasant, moderately priced 100% agave blanco.

Platino: a two-year-old upscale blanco that's carefully crafted from 100% blue Weber agave. This sipping tequila compares effortlessly with Don Julio, Partida and other high-end labels.

Reserva de la Familia: The limited release, extra-yum, extra añejo tequila is as smooth and warm as a fine scotch.

  • In Mexico, tequila cocktails seem to be sweeter. The Paloma Tradicional features Cuervo Tradicional Silver and grapefruit juice or, more commonly, Squirt. Margaritas throughout Guadalajara and Tequila are served up heavily sweetened as well, while Tequila and Coke is another popular libation South of the Border.
     
  • Guadalajara may be the friendliest large city on the planet. Whether attending the swank Reserva evening event at Cuervo's elegantly appointed hacienda or walking back to the hotel at 3 am from a night of debauchery (errr...research), you're in good hands with the Tapatios (folks from Guadalajara).
     
  • Franz Hajnal, a tequila expert who helped craft Cuervo's 250 Aniversario, prefers the title "Maestro Tequilero" to describe those few individuals who really know their agave hooch. "Some people call themselves Tequiliers, like Sommeliers, but that is French, and we are Mexican and proud of it," says Hajnal. "So, Tequilero."
     
  • B:oost is a potent, blue energy drink (also made and marketed by Jose Cuervo) and makes a bracing blend with tequila. It makes Red Bull and Vodka look like a kiddy drink. Caution: drink only one of these per day (so says the can). It really gives you a booooosttt!
     
  • Tamarind margaritas with Tajin, a chili-lime-salt rub, are inspired genius, plain and simple.
     
  • If you wake up the next day with a bit of a headache and craving Mexican food, you're in the right place.
     

The Billionaire's Margarita

Ingredients:

  • 1 part Jose Cuervo Reserva de la Familia
  • 1 part Grand Marnier Cuvée du Centenaire
  • 2 parts freshly squeezed Lime Juice
  • Simple Syrup to taste
     

Directions:

  1. Lightly salt the rim of a martini glass (or use Tajin Fruit Seasoning).
  2. Combine ingredients in a shaker with ice.
  3. Shake and strain into glass.
  4. Garnish with lime wedge or a 30-carat diamond.
     

Tequila...BOOST!

Ingredients:

  • 1 1/2 oz Jose Cuervo Tradicional Silver
  • 1 can B:oost Energy Drink (only available in Mexico)
     

Directions:

  1. Pour tequila over ice in an old fashioned or other tall glass.
  2. Top with B:oost and Squirt (optional)
     
NY Drinks Examiner Robert Haynes-PetersonAbout the Author: Robert Haynes-Peterson, NY Drinks Examiner, is a luxury lifestyle editor and writer who has been covering the worlds of wine and spirits for the past five years. When he's not trekking to Guadalajara or Cognac in search of the Next Great Drink, he scours New York City's dives, dens, tiki lounges and speakeasies for the perfect cocktail.

 

1921 Tequila Cream

 

Most cocktail fans are familiar with Bailey's Irish Cream liqueur (and the many knock-offs), but how about a cream liqueur that bottles the flavor of Mexico? 1921 Tequila Cream is a unique product, a liqueur that combines Mexican coffee and cream with the wonderful flavors of 100% blue agave tequila.

Little information about the manufacturing methods is in the press notes, but a key thing to note is that the base of this liqueur is the flavorful 1921 Tequila Blanco.

1921 Tequila Cream (or, in Spanish, "Crema") is characterized by a wonderful union of flavors and can be enjoyed neat or on ice. It really shines, however, in an after-dinner dessert cocktail.

1921 Tequila Cream Tasting Notes

Light beige in color, the thick cream solidly adheres to the side of the glass. It has the scent of a creamy latte with added butterscotch, roasted nuts, and a very light sprinkling of cocoa. Explore the nose further and the coffee smell intensifies, with a hint of sweet agave. Upon entry, it is thick and oily, and the palate is covered with the rich flavor of a creamy cafe latte with just a dash of cocoa powder and a sprinkle of cinnamon. A nutty flavor takes hold as the cream hits the back of the palate, and there is a smooth, floral agave finish with a wonderful tequila, coffee, and milk chocolate aftertaste.

Tequila Examiner Grade, 1921 Tequila Cream: A-

Cocktail Mixing Notes

The 1921 Chocolate Martini (recipe below), one of the brand’s signature cocktails, is heavenly for anyone who drools over the idea of a cocktail with tequila, coffee, and chocolate. The 50ml sample did not allow any additional cocktails, but it is clear after tasting the chocolate martini that the 1921 Tequila Cream can hold it's own to additional flavors. The terrific aftertaste noted above is also detectable when mixed, with each sip punctuated by a very smooth, creamy tequila flavor.

1921 Chocolate Martini

Ingredients:

  • 2 1/2 ounces 1921 Tequila Cream
  • 1 ounce vodka vanilla
  • 1 1/2 ounces half-and-half
  • 1/4 ounce chocolate syrup
     

Directions:

  1. Chill a cocktail (martini) glass.
  2. Combine all ingredients in a shaker with ice.
  3. Shake and strain into a chilled cocktail glass.
  4. Garnish with chocolate syrup.
     

About 1921 Tequila and the Tequila Cream

(From 1921 Tequila): 1921 Tequila celebrates the Mexican Revolution. Each of the hand-labeled bottles bears tribute to a Mexican hero. Every expression is made entirely from the finest blue agave, the most prized of all agave plants. It takes nine years for the blue agave to reach full maturity and be ready for harvest. After baking and fermentation, the agave syrup is carefully distilled two times in pot stills following the finest traditions.

"1921 is the original Tequila Cream. Using 1921 Tequila Blanco as its base, Tequila Cream combines the soft taste of cream with a touch of Mexican coffee. Its delicate flavor and subtle aroma is the perfect end to a wonderful meal."

1921 Tequila Cream won the 2009 Spirits of Mexico "Best of Category" Award in addition to a Gold Medal. It is available in 750ml  suggested retail $29) and 50ml bottles and is 15% alcohol by volume (30 proof).


 

Zolo Southwestern Grill in Boulder Co.

Zolo Southwestern Grill in Boulder, CO caps off their "151 Days of Tequila" on Wednesday, March 31, with a grand finale of great tequila, cocktails, and gourmet culinary creations.

Chefs Brett Smith (of Zolo Southwestern Grill), Kelly Kingsford (of Mateo), Jaime Martinez (of Aji Latin American Restaurant), and Hosea Rosenberg (Jax Fish House alumni and Season 5 TOP CHEF winner), and Erik Rollings (of Zolo Southwestern Grill) will all be competing for the title of "El Jefe de Tequila". Each chef has been asked to include tequila somewhere in their course, with tequila also served (neat or in a cocktail) with each course. At the end of the night, attendee votes will be counted and a winner will be crowned.

All profits from the evening will be donated to Sister Carmen Community Center, a comprehensive emergency assistance center.

Here are the dishes that will duke it out:

COURSE 1 by Chef Brett Smith, Zolo Southwestern Grill
Tequila Roasted Gala Apple, crispy pork belly, abbondanza black hopi beans and pasilla chile
Paired with: Apple & Smoke - Cruz Reposado, mezcal, apple liqueur, and lime.

COURSE 2 by Kelly Kingsford, Mateo
Caldo Verde, watercress puree, confit pork shoulder, plantain gnocchi, tequila macerated sweet onion and jicama salad
Paired with: Cruz Blanco

COURSE 3 by Jaime Martinez, Aji Latin American Restaurant
Filete Al Carbon, purple potato & chanterelle tomalito, chayote & red cabbage slaw, tequila cuitlacoche brown butter sauce
Paired with: Cruz Old Fashioned - cruz reposado, agave, fee brother’s bitters, marasca cherry & flamed orange peel

COURSE 4 by Hosea Rosenberg, Season 5 TOP CHEF
Dos Buffalos, Roast Strip & Tequila Braised Short Rib, green chile-goat cheese grits, tequila vegetable escabeche, guajillo sauce
i: Cruz Reposado

DESSERT by Erik Rollings, Zolo Southwestern Grill
Mexican Wedding cookie and Dulce De Leche ice cream sandwich, tequila abuelita chocolate sauce
Paired with: Buenas Noches - Cruz Reposado, cinnamon-chipotle piloncillo syrup, coffee and vanilla liqueur infused whipped cream

Date/Time: Wednesday, March 31, 2010 at 6:30pm
Cost: $75 per person

Location:
Zolo Southwestern Grill
2525 Arapahoe Ave
Boulder, CO 80302
(303) 449-0444

 

                              Casa 1921 Tequila Releases New Expression

 

Reserva Especial becomes Reserva Especial Añejo

 

 

 

San Antonio, TX, December 16, 2009 - Casa 1921 Tequila, producer and marketer of the ultra-premium 1921 Tequila brand, today announced that it has increased the aging of its 1921 Reserva Especial.  Aged for up to eight months, the former Reserva Especial now sits longer in American Oak barrels--a full year--resulting in the new and impressive Reserva Especial Añejo.

 

Although 1921 has been producing world-class tequilas for a decade this is its first entry into the añejo category.  The growing number of 1921 fans who have come to respect these formidable tequilas can now add the 1921 Añejo to their collection.  Juan Collado, President of Casa 1921, commented on the change:  “Although our Reserva Especial is an extraordinary product, consumers did not understand the term ‘reserva especial’.  Blanco, reposado and añejo are industry standard terms and are categories with which consumers are familiar.  We were very pleased to discover that the extra time spent in the barrel gave our Reserva Especial even greater depth of character.”

 

In his tasting notes, Robert Plotkin, well-respected spirits authority and tequila aficionado, said of 1921 Añejo that “it has a satiny texture and delectable bouquet comprised of fruit, cocoa and citrus aromas.  The palate is spicy with a lingering slightly smoky finish.”

 

The 1921 Process

 

1921 Tequila combines both traditional and new age processes to produce its extraordinary tequilas.   Production starts with harvesting only the finest blue agave, the most prized of all agave plants.  The piñas are then baked using a three-step cooking process which prevents the agave from burning and developing unpleasant flavors.  The shredded piñas are then pressed rather than ground in order to gently extract the most juice while leaving the fibers behind.  This process is followed by a double fermentation process which differentiates 1921 from other producers. This double fermentation, which takes over a week to complete, endows 1921 Tequila with a smoothness and spectrum of flavors not found elsewhere.  Double distillation in pot stills is the final step.  Unlike other producers which use higher temperatures and a faster pace, the 1921 distillation method occurs slowly under cool and controlled temperatures resulting in a more aromatic tequila free of fats and undesirable compounds.  The tequila that will be aged to reposado and añejo is then filtered and transferred to new charred American oak barrels. 

 

More about 1921 Tequila

 

1921 Tequila is a producer and marketer of ultra-premium tequilas.  Its portfolio includes 1921 Tequila Blanco, Reposado, Reserva Especial Añejo and the original Tequila Cream Liqueur.  Its brands are available in most major US markets, throughout Mexico and in limited international markets.  www.tequila1921.com

 

For more information, contact:

Roseann Sessa

President

Savvy Drinks

Direct Line:    212-336-2172

Email:             ro@savvydrinks.com

Tequila Aficionados

 

I have promised to keep you informed of events you should not miss as lovers of all things Tequila.  I have had the privilege of meeting you at my Tequila Tasting Events, Tequila Festivities, sometimes in an airport or even a pool bar in Mexico where our love of all things Tequila is the topic of conversation. You have expressed interest  in being informed of events  to attend in the world of Tequila.

 

The Polished Palate is hosting a Spirits of Mexico, one-evening event on Thursday evening, April 22, at Toloache Mexican Bistro in the heart of Manhattan's Theatre District. Chef Julian median has been profiled in countless media including the New York Times, New York Magazines, WNBC, WCBS, The New York Post, Nations Restaurant News for his famous cuisine.

 

Though it seems a bit in the future, many of you live all over the US and need time to plan. If you love Tequila and a great time,  put the THE 4TH ANNUAL SPIRITS OF MEXICO 2010 to be held in beautiful San Diego, September 17-18 on your vacation calendar. Go to The POLISHED PALATE, www.polishedpalate.com, for all the exciting details. The Polished Palate does what no one else is doing,  putting together the premier Spirits of Mexico event  showcasing  our beloved spirit, TEQUILA, along with its amazing cousins.

 

You won't want to miss THE LOBSTER BUS, following the Spirits of Mexico. This adventure to Mexico for the day with a bus load of Tequila lovers is sponsored by the magnificent Tequila Fortaleza.

 

Old Town San Diego, a destination in and of itself, is the location of this fun filled festival that coincides with the celebration of Mexican Independence. In addition it takes place in San Diego's Old Town San Diego State Historical Park, the birthplace of California, need I say more?   

 

 

Most of us need time to plan a vacation or getaway so put the date on your calendar and lets meet in San Diego. Agavegal would be happy to direct you to some great Tequila Bars , Restaurants,  Liquor Stores  and area attractions to enjoy during your visit.

 

"Drink more Tequila, it's good for the economy, it helps you forget about it"

 

Diana Barrera
diana@agavegal.com
www.agavegal.com
559 355-0545

Press Release For: A. Hardy USA, Ltd.                                         January 7, 2010

Press Contact: David Lewis (847) 966-1515             FOR IMMEDIATE RELEASE

 

A.   HARDY USA ANNOUNCES RELEASE OF NEW TEQUILA

 

DES PLAINES, IL: Devoted tequila drinkers consider today’s market to be saturated with overpriced tequilas. Spirits industry veterans Will and Dave Elger decided to create the best tequila available but at half the price of most premium brand tequilas. Their efforts have resulted in the new “Muchote Tequila”. The Elger brothers’ goal was to create the finest quality Reposado-style tequila and package it in a simple bottle with a paper label.

 

Muchote Tequila is distilled in Los Altos, Jalisco, Mexico by the Vivanco family distillery located in the Highlands region. The distillery uses only estate grown, 100% Weber Blue Agave, and they continue to use traditional artisan production methods that have remained unchanged for three generations. Will and Dave Elger, along with the Vivanco family, oversee all aspects of Muchote production including final tasting and the bottling of every batch. 

 

Mark Levinson, president of A. Hardy USA, believes that Muchote Tequila will fill a void in the premium tequila market. “We saw a need for a premium tequila that is both high-quality and competitively priced, and Muchote Tequila succeeds in accomplishing each of these goals”, said Levinson.

 

Muchote Tequila is packaged in 750 ml bottles and has a suggested retail price of $29.99 per bottle. It is available nationally at fine restaurants and liquor stores. For more information about Muchote Tequila contact A. Hardy USA, 1400 E. Touhy Avenue, Suite 120, Des Plaines, IL 60018. Call (847) 298-2358 or view the company’s web site at: ahardyusa.com



2009 SIP Awards Put Consumers in the Judges' Seat

SAN CLEMENTE, Calif., Dec. 22 /PRNewswire/ -- The inaugural Spirits International Prestige (SIP) Awards world spirit competition (http://www.sipawards.com) took place in Los Angeles on November 14, awarding Bronze, Silver, Gold and Platinum medals to the top spirits from around the globe. Unlike other spirits competitions, however, the SIP Awards didn't rely on industry experts or experienced judges to suss out the best of the best.

Instead, the winners of the 2009 SIP Awards were chosen by a panel of 100 people who happen to enjoy spirits and know what to look for in distinguishing quality in distilled beverages. As a result, the SIP Awards, says event coordinator Ali Samsami, offered competitors a level playing field -- and a chance for greater exposure.

"Other competitions use experienced judges and food and beverage industry experts," Samsami explained. "The SIP Awards moves away from that by allowing knowledgeable consumers to judge the competition. They decide what they favor without marketing pressure or brand bias. By using industry outsiders, we are able to showcase the best distilled beverages based purely on quality."

The 2009 SIP Awards was a truly international competition. Platinum awards, announced this week, went to spirits spanning from North America, Europe, Asia, Africa and Central America. Judges firmly graded brands on aroma, taste and finish in a blind tasting. Tequila won big, with 3 Amigos Blanco, 901 Silver, Azcona Azul Silver, Don Pilar Anejo, El Jimador Anejo, Sauza Tres Generaciones Anejo, Herradura Seleccion Suprema Extra-Aged Anejo, Muchote Reposado, Hornitos Reposado, Real de Mexico Reposado, and Republic Reposado tequilas taking home Platinum SIP Awards.

Platinum SIP Awards also went to Finlandia Grapefruit and Tangerine Fusion Vodka; RND Vodka, IS Vodka, Krome Vodka, Orange V Vodka, Vodka 14 and Vonost 88 Vodka; Commander's Call Coconut Rum and Horne Spiced Rum; TY KU Soju, La Valote Absinthe and Pere Francois Absinthe; Galliano L'autentico, Lillet Blanc, Nature's Own Marula Cream Cocktail, Ventura Limoncello Originale, (ri)1 Whiskey and Woodford Reserve Bourbon.

In addition to the bragging rights earned by taking top honors at the SIP Awards, winners will enjoy increased exposure: Industry publications are already interested in featuring the winners in future issues. The competition is also committed to getting the word out about the companies, large and small, that walked away with SIP Awards.

"The SIP Awards is the only spirits competition not judged by experts," Samsami stated. "So the winners rose to the top based purely on quality. They couldn't fall back on slick marketing campaigns or industry buzz. The people have spoken, and their preferences are finally shining the spotlight on some companies that really deserve the recognition."

Distilleries interested in competing in the 2010 SIP Awards, which promise to be bigger and come with even more publicity for the winners, can find entry information at http://www.sipawards.com. Next year's world spirits competition will be held April 2010. Learn more at http://www.sipawards.com.

    Contact:

Paul Wright
Spirits International Prestige Awards
1-888-254-1764
info@sipawards.com
http://www.sipawards.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE Spirits International Prestige Awards

RELATED LINKS
http://www.sipawards.com



BREAKING NEWS
Press Release For: A. Hardy USA, Ltd.January 7, 2010

We are pleased to announce that the Spirits of Mexico Festival is returning to historic Old Town San Diego this year. The 2010 Festival is made possible by the generous contribution of Fiesta de Reyes within Old Town San Diego State Historic Park. The Festival is supported and endorsed by the City of San Diego, the State of California in association with the Department of Parks & Recreation and the Old Town San Diego Chamber of Commerce and its members.  To give you a ‘taste’ of what’s in store, take a look at the 2009 Fox TV Interview with Casa San Matias owner Carmen Villarreal and Master Distiller Mario Echanove. Read Robert Plotkin’s predictions in Tasting Tomorrow’s Super Tequilas Today. Get ‘in the know’ through Mario Marquez, Master Ambassador with Festival sponsor Café Coyote in Old Town (free Tequila info)

Press Release For: A. Hardy USA, Ltd.January 7, 2010

 

 


Press Release For: A. Hardy USA, Ltd.                                         January 7, 2010

Press Contact: David Lewis (847) 966-1515             FOR IMMEDIATE RELEASE

 



December 30, 2009 – Robb Report(www.robbreport.com)

Agave Artist

Germán González, the longtime master distiller of the cult-favorite Chinaco tequila, has branched out to launch his own tequila brand. Called Tequila Uno (t1), it debuted in North America in November, and for now, features a reposado (aged in wood for six months) and three blanco tequilas. All the varieties are made from mature agave grown in the Mexican highlands of Los Altos, which tend to produce plants with higher concentrations of natural sugar. “I wanted to make a tequila using traditional methods, with mature agave and no additives,” says González, who personally inspects each agave plant before it is harvested.

In the field, he looks for what he calls a “brown ring” that forms around the center of the plant—or pina—which, he says, indicates the agave is mature, much the way brown spots on a banana indicate ripeness. After harvest, González then oversees each step of the production process at the Tequileña distillery, where he slow-roasts the specially picked agave in autoclave ovens for 20 hours. But it’s during the distillation process that González reveals the hand of an artist.

His t1 Blanco Ultra-Fino ($40) is double distilled to 110 proof and then brought down with water to 80 proof, to produce a smooth-drinking spirit that exhibits hints of pear, quince, dill, lime, and fresh agave, while the 86-proof t1 Blanco Mature ($45) is double distilled to a much lower proof, between 90 and 95, and has less added water, to reveal very distinct, pure agave flavors. Both t1 blancos make good sipping tequilas, but for making margaritas and other cocktails, González recommends the Ultra-Fino. His third blanco­—the t1 Blanco Unique ($160)—is a limited-edition release of 60 bottles to commemorate the launch of the new brand, and is, at 41-proof, based on the smooth-drinking finesse of the Ultra-Fino. It comes packaged in an individually numbered, handblown and etched crystal decanter that resembles a drop of distillate dropping from the still. And finally, the t1 Exceptional Reposado ($50), like its clear siblings, shows notes of roasted agave. With influences from spending six months in casks that once held Scotch whisky, it also reveals accents of vanilla, custard, spiced citrus, apple, and peach. González plans to release more varieties in 2010 and 2011, all with a promise of staying true to the agave. (www.t1tequila.com)

—Jessica Taylor Tudzin



Importers, distributors, retailers, partners, consumers, and friends,

 

We are pleased to Inform you that

 

Don Fulano Blanco was awarded "GOLD" in the

Super Premium category, at the Spirit Masters Competition held a few days ago in London.

 

The results will be published in the December edition of The Spirits Business.

The Spirits Business is the world’s largest International Spirits Magazine and is circulated to spirits buyers, importers and distributors worldwide.

 

One more to the list !!!

 

Thank you all very much for the trust that has been put behind Don Fulano, without which none of this would have been possible.

 

All the best,

 

DF

 
Silver, Double-Gold & Platinum Medals
    International Review of Spirits 2006, Chicago IL  
PREMIO DIOSA MAYAHUEL A LA EXCELENCIA
ACADEMIA MEXICANA DEL TEQUILA, AC       



1
 
Are we boasting?  You bet!  Of the thousands of festivals across the country this Fall, the editors of O, The Oprah Magazine selected 6 ‘not to miss’ and the Spirits of Mexico Festival in San Diego is one of them!
Live Your Best Life is the mantra of O, The Oprah Magazine. Next year, the Sky Ranch Foundation celebrates 50 years, enabling troubled youth to do just that. Brands participating in Polished Palate events help to support those efforts by donating product to our Silent Auctions. We’re boasting again!  At this years’ Main Event, guests may bid on some extra special items, including Barrel #1 from t1-Tequila Uno. Germán González, Master Tequilero & great grandson of former Mexican President General Manuel González, has plied his multiple-award-winning craft to forge ultra-premium t1-Tequila Uno, donating the first barrel of his unique ‘build a barrel’ program to Sky Ranch.
  
On Thursday and Friday September 10 & 11, our panel of experts will be judging once again, in the oldest and largest agave-only competition in the US. Mark Cannon of Poco Tequila designed these very special award icons, capturing the essence of the spirit of Mexico
 
A ‘judges only dinner’ will take place at Café Coyote, Festival Sponsor.  On the 11th, join us at Old Town Mexican Café for our Tasting Reception/Dinner, featuring Chinaco, Oro Azul, Don Eduardo, 3 Amigos, El Grado, t1-Tequila Uno, Casa San Matias & Milagro Tequilas.  Sample culinary specialties created just for this occasion, all infused with the above brands. The price ($95) includes appetizers and 3-courses, plus a VIP admission to the Main Event.
On Saturday September 12, it’s the Main Event at the NTC Promenade. Living Your Best Life doesn’t mean having to say you’re sorry to your bank account.   General admissions @ $40 include tastes of +100 styles of Tequila, Mezcal and Sotol (+$350 value if purchased separately). Honored Judges, Seminar Speakers, Authors & Aficionados will be sipping and swirling throughout the evening. The 1st 200 VIPs ($50) receive a goody bag and reserved seminar seating plus that extra hour of tastings. (ample FREE parking)
You’ll meet some people who are already Living Their Best Life including Cazadores Brand Ambassador (and former Miss Mexico) Diana Jimenez; Master Tequileros Germán González (t1-Tequila Uno), Arturo Lomeli (Clase Azul), Mario Echanove (Casa San Matias) & Phillip Soto Mares (El Perdido); Charlotte Voisey (Master Mixologist, William Grant & Sons), Junior Merino (The Liquid Chef) & many more industry leaders.
On Sunday, September 13, it’s the annual Lobster Bus to Puerto Nuevo for Baja Lobster, sponsored by PocoTequila (better grab a seat as this sells out fast!)
Need an Agave primer?  Here’s a current post from Wine Compass.  2008 Festival Video on Fox Morning News  Link 1   Link 2  Link 3  Video Coverage of Main Event, 2008  Link Here   ###
HERE'S TO OUR SPONSORS
 
  
 
 
 
 'Chunky' Sanchez  Calpulli Mexihca
 
1


  Dori Bryant
The Polished Palate
624 Haven Place  Tarpon Springs, FL 34689


Friday, July 24, 2009

Casa Noble Featured on Ideal Bite for National Tequila Day

Today's San Francisco Tip
ShareThis
Whip It Up: National Tequila Day
Dressed Tequil(a) Submitted by hsnavely on Fri, 07/24/2009 - 12:01am.
San Francisco

The Bite:
Looking for a winning ensemble? Put together something fabulous for National Tequila Day today with Casa Noble tequila. SF's Fifth Floor mixologist John Griffin blends seasonal ingredients with Mexico's finest - triple-distilled, 100% blue agave, organic CN Crystal tequila, resulting in a stellar Bay Area cocktail that's especially fashionable.

Tequila MockingbirdOne

drinkIngredients:(local and organic whenever possible)

1 1/2 oz Casa Noble Organic Crystal Tequila

1/2 oz celery juice

1/2 oz lime juice

1/2 oz simple syrup

2 dashes orange bittersCayenne pepperCelery salt (enough to salt the rim)

Directions:Combine celery juice, lime juice, simple syrup, and orange bitter.

Shake with ice and strain into a chilled cocktail glass.

Garnish with cayenne pepper and a celery salt rim, and serve.

Wanna Try:
Casa Noble Tequila, available at BevMo, 3445 Geary Blvd. (415-933-8494). Casa Noble Crystal, $40/750 milliliters. Fifth Floor, 12 Fourth St. (415-348-1555). BevMo - Map ItFifth Floor Restaurant - Map It

 

http://www.idealbite.com/san-francisco/today

 


Thursday, July 23, 2009

Casa Noble on CampusCircle.Com

National Tequila Day

From July 23 – July 26, Casa Noble Tequila has partnered with the newly opened Mexico y Barra Restaurante in West Hollywood to celebrate National Tequila Day (Friday, July 24). In honor of the holiday, the restaurant will serve a special Casa Noble-themed tequila dinner menu and signature cocktail (created by Owners Larry and Melisa Nicola). More Information >>

When: Thursday, July 23, 2009-Sunday, July 26, 2009.
Time: Check website for times
Price: Check website for prices
Venue: Mexico y Barra Restaurante8512 Santa Monica Blvd.Los Angeles, CA 90046(310) 289-0088

 

http://www.campuscircle.com/calendar/calendar_event.cfm?ceid=1528

Wednesday, July 22, 2009

Casa Noble Supports Meals on Wheels


Casa Noble Tequila and BMW/MINI of San Francisco teamed up to host the 22nd Annual Star Chefs & Vintners Gala. Supporters of Meals on Wheels gather donations and raffled off a new MINI Cooper to raise a total of $1.1 Million to ensure seniors in need would continue to be comforted with warm plates of food delivered right to their homes. For coverage of this event, check out the August issue of San Francisco Magazine.
 

Casa Noble on LA Times.Com


What to do in Food
July 22, 2009

 

FRIDAY-National tequila day Mexico Restaurante y Barra is teaming up with Casa Noble Tequila to present a spicy three-course fiesta dinner featuring a special margarita and dishes made with tequila, including watermelon and verdolaga salad with cotija-tequila vinaigrette; shrimp sautéed in tequila and a tequila ice cream sundae. The menu is available through the weekend. Mexico Restaurante y Barra, 8512 Santa Monica Blvd., West Hollywood. Food, $25. Margarita, $12 after 7 p.m., $5 during happy hour. (310) 289-0088. http://www.gogomexico.com/.

 

 

http://www.latimes.com/features/food/la-fo-datebook22-2009jul22,0,4591050.story

Casa Noble Featured on 944.Com Events Blog

Tequila Baby!
This Friday, July 24, is National Tequila Day (obviously), and thanks to Casa Noble Tequila you can take advantage of this holiday for four whole days. The 100% USDA-certified organic, triple distilled spirit has partnered with West Hollywood's new dinner spot, Mexico y Barra Restaurante to present the Casa Noble Fiesta Dinner. Three Casa Noble-themed courses ($25) along with signature "Guavalove" Margaritas ($5 during happy hour from 5-7 PM/$12 after 7 PM)
Dinner Menu:

Cena
Primera Coursa
Watermelon and Verdolaga Salad with Cotija Tequila Vinaigrette (made with Casa Noble 100% Organic Crystal Tequila)

Segundo Course
Carmarones Casa Noble, sautéed with Casa Noble 100% Organic Reposado Tequila and Chiles Guillio
Con frijole Oaxaca y corn and nopales

Postres
Mexican Chocolate and Tequila Ice Cream Sundae with Cajeta, made with Casa Noble 100% Organic Añejo Tequila

$25 - 3 Course Dinner, plus Tax and Service (Food Only)
Check it out: Mexico y Barra Restaurante, 8512 Santa Monica Blvd., West Hollywood 310.289.0088 www.gogomexico.com

http://www.944.com/articles/tequila-baby/

 

 

CONTACT:

David Page

Herradura PR Manager

502-439-8520

david_page@b-f.com

 

 

 

TEQUILA HERRADURA LEVERAGES 140 YEARS OF TRADITION

AND AUTHENTICITY TO REDESIGN PACKAGING

Updated Blanco, Reposado and Añejo Bottles Incorporate Elements of Brand’s Rich Story

 

LOUISVILLE, Ky. (July 27, 2009) – Tequila Herradura, one of the oldest and most respected 100 percent blue agave tequila brands since 1870, announced today the introduction of its new primary and secondary packaging developed to highlight the brand’s ultra-premium, hand-crafted authenticity. The revamped Blanco, Reposado and Añejo packaging will be seen on U.S. store shelves and in restaurants and bars this summer.

 

“For the past 140 years, Casa Herradura has been at the forefront of the tequila industry and has been recognized for its innovations with 16 gold medals in taste and quality. In our commitment to Herradura’s place in the market as seriously great tequila, the new packaging reflects the confident and refined personality of the brand and our consumers, whose appreciation of quality spirits separate them from the casual tequila drinker,” said John Hayes, brand director for Casa Herradura tequilas. “By embedding images from our heritage into the new design, we are extending an invitation for our consumers to join us in celebrating Herradura’s rich history and tradition.”

 

Designed by the Brown-Forman Design Group in conjunction with Duffy & Partners, a brand design company, the new Tequila Herradura packaging incorporates key elements from the brand’s story. Prominently placed on the brighter-hued front label is a larger, more realistic horseshoe, herradura in Spanish, encasing the Casa Herradura crest. Imagery from the Hacienda located in the heart of Mexico’s tequila region is also displayed in the front and back of the square bottles, a reference to the all-natural, hand-crafted and estate-bottled production process followed to create the brand’s various expressions. In addition to the updated labels, the new all-black closures of the bottles and colored ribbons that differentiate the Blanco, Reposado and Añejo expressions help unify the line extension. 

 

The new secondary packaging and shipper cases perfectly align with the bottle designs, utilizing the same bold colors, images from the Hacienda and super-sized horseshoe. On the single-bottle boxes, the black herradura is wrapped around its corner; when positioned correctly next to another box, a complete horseshoe is displayed, reinforcing the brand presence in off-premise accounts.

 

 

 (more)

 

 

Please enjoy our handcrafted tequila responsibly.

Alc. 40% by Vol. (80 proof) Tequila imported by Brown-Forman, Louisville, KY ©2009



Tequila Herradura Revamps Packaging
Karl Greenberg
Tequila Herradura, a Louisville, Ky.-based importer, is introducing new primary and secondary packaging to highlight the brand's position as an ultra-premium, hand-crafted tequila brand. The revamped packaging for the brand's Blanco, Reposado and Añejo varieties are rolling out in restaurants and bars.
The new look is via Brown-Forman Design Group in conjunction with Duffy & Partners, a brand design company. The packaging shows the Hacienda in the front and back of the square bottles and uses colored ribbons to differentiate the Blanco, Reposado and Añejo expressions to help unify the line extension.
The effort is being supported by a national advertising campaign via Draftfcb-Chicago. The print, out-of-home, point-of-sale and online push plays off of the lucky-charm connotation of the horseshoe brand iconography also featured on the new packaging. Tag: "Good Fortune Awaits."
John Hayes, SVP and managing director of Herradura Brands, tells Marketing Daily that while the label has been a long-established premium brand in Mexico -- it began in 1870 and, with Don Julio, is one of the two leading premium brands in Mexico -- it has been neglected in the U.S., where Patron dominates.
That changed, he says, when Louisville, Ky.-based Brown-Forman bought Herradura two-and-a-half years ago. "Herradura had been under-marketed outside Mexico, so we spent the first year just getting our arms around the business and understanding the brand," he says, adding that the growth in the market is driven both by super-premium tequilas as well as $25-$35 brands like Milagro.
Hayes says Herradura's target is 35- to-45-year-old males. "That's the sweet spot; Patron has done a good job of getting broader acceptance based on trendiness. There hasn't been, up until the last five years, a recognition that there could be good sipping tequila. But people have discovered it, partly from traveling to Mexico.
"There is a whole market of things that are Mexican and Latino, whether food, fashion, or music. You even have 'tequila geeks' experimenting with different tequilas, and now tequila bars and restaurants that offer 'flights' of tequila (an assortment of brands served at the same time for tasting.)
In 2007, sales of tequila in the U.S. surpassed sales of the Mexican-made spirit in its home country for the first time, according to Euromonitor, which says U.S. sales are soaring because of tequila's uptown move from well-drink mixer to premium spirit, a change accompanied and propelled by brand proliferation and the profile of brands like Patron.
The group points out that sales in 2006 grew 34% in volume after the Trade in Tequila agreement between Mexico and the U.S. was signed. Other brands have expanded their tequila portfolios to exploit the premium side of the market. Diageo last year launched Jose Cuervo Platino in the UK, then in March launched Especial Silver, the first line extension of Cuervo's Especial Gold, in the U.S. with the message that it is best imbibed chilled in a shot.
Says Hayes,: "Basically, we are one of the older ones, an iconic brand in Mexico, but our packaging was not befitting the brand; so this is stage one."

 

3 Amigos Tequila Awarded Best In Class at NYSA

 

Contact: Ramon Gonzalez (623) 536-3201

July 8, 2009

 

(San Bartolo Farms, Phoenix, Ariz.) – 3 Amigos Tequila participated in the New York Spirit Awards competition which were held at the Jacob Javits Center in the heart of Manhattan on June 14 and 15, 2009.

 

The event was hosted by the Polished Palate and a distinctive panel led by Jack Robertiello of Drins Ink, Bill Dowd and Junior Merino sampled 47 entries in the Tequila Category in a Blind Tasting.

 

When the results were announced on June 29, 2009 3 Amigos Certified Organic Blanco Tequila  was awarded “Best in Class” for Blanco Tequilas. Mr. Santiago Gonzalez, owner of 3 Amigos Tequila said when told of the honor “That’s fantastic!  We know we have a spectacular product thanks to the hard work of our family.  It was an honor to debut our new Organic Bottle in New York and I am thrilled that the judges found our Tequila enjoyable and pleasing to their palates.”

 

3 Amigos Tequila, a family-owned distillery located the Los Altos region of Jalisco, produces a family of four tequilas: Their signature Blanco Tequila is double-distilled and absorbs the savory taste and aroma of ripe agave. Their 100% Certified Organic Blanco was unveiled on June 14 in New York.  The lightly-aged Reposado Tequila rests in white oak for 11 months. The Anejo Tequila ages in charred white oak barrels for two years until it achieves a perfect balance of flavor, color and aroma. 

 

Whichever flavor of tequila you prefer, the Gonzalez family is certain you will enjoy 3 Amigos Tequila and taste the difference that quality makes in every step of its production.

 

3 Amigos Tequila is distributed by Hensley & Company in Arizona. The line of fine tequilas is also available in Idaho, Illinois, California and Texas.  Coming Soon to Florida and New York. For more information, visit www.3amigostequila.com

 

 


EL GRADO TEQUILA CELEBRATES 4TH OF JULY IN DAYTONA WITH DEMPSEY RACING
“Tequila’s Crown Jewel” Continues Partnership with
Rolex Series Championship Team
www.elgradospirits.com
Corpus Christi, TX June 29, 2009---Category-defining new tequila El Grado continues its partnership with Dempsey Racing. Halfway through the team’s 2009 season as their drivers Joe Foster and Patrick Dempsey have competed ably in four starts in El Grado livery, Dempsey Racing is scheduled to compete in their Mazda RX-8 GT in the next Grand-Am Rolex Sports Car Series race, the Brumos Porsche 250, taking place July 4 at Daytona International Speedway in Daytona Beach, Florida. To commemorate the race, team sponsor El Grado Tequila will host a private tasting Friday, July 3 at The Shores Resort and Spa in Daytona Beach from 6:30PM to 9:00PM. There, visiting media and VIP’s will join El Grado’s founders and Dempsey Racing team drivers.
In addition to Daytona, five races remain in the Rolex Sports Car Series. Dempsey Racing’s Mazda RX-8 GT debuted in El Grado livery in time for a 7th place finish in Millville, New Jersey, a 10th place finish at Mazda Raceway Laguna Seca in California, and 7th in Sahlen’s Six Hours of the Glen in Watkins Glen, NY. Their best finish ever (6th place) came June 20 in the EMCO Gears Classic (KeyBank) at Mid-Ohio Sports Car Course in Lexington, Ohio. Between the New York and Ohio Rolex Sports Car Series events, Dempsey and his teammate, Grand Am Koni Challenge Champion Joe Foster, came in 9th in the 77th running of one of motor racing’s crown jewels, the 24 Hours of Le Mans driving a Ferrari F430GT. For this race, Dempsey and Foster drove a combined 20-plus hours after their third teammate, Don Kitch, Jr. fell ill.
In addition to its support of the team on the track, El Grado has been activating its sponsorship with online contests, on-premise promotions and personal appearances with the team. Fans can visit www.ElGradoSpirits.com to obtain contest details. Prizes range from a trip for two to the October 8-10 Homestead-Miami Grand-Am Rolex Series races to diamond jewelry to accompany “Tequila’s Crown Jewel™.”
“El Grado Spirits eagerly anticipates the second half of the Rolex Sports Car Series with Dempsey Racing,” says El Grado Spirits co-founder Ashly Kubicek, echoing the sentiments of her partners. “We’ve been very happy with our partnership with Dempsey Racing, and look forward to celebrating the Fourth with them and El Grado on the beach next weekend.”
Ser Feliz, (for the gringos: this means 'be happy')
The El Grado Team

 

CASA CASCO VIEJO DEVELOPS ZERO-D TO RECYCLE VINAZAS

 

Casa Casco Viejo develops Zero-D technology to recycle “Vinazas”, the waste generated through the Tequila production process.

 

ZERO-D Ecological Recovery “100% Environment Friendly, 0% of Residual Water Downloads”

 

Casa Casco Viejo, a family-owned distillery founded in 1938 in Jalisco, Mexico. It is among the top 4 producing distilleries, with more than 3 millions Agave plants, land comprising of 1500+ hectares, and a production capacity of 120,000 cases per month. This amount of production requires a vast quantity of resources: water (over 40,000 liters per day), energy, and human labor.

 

Concerned for the balance between Industry and nature, and willing to be recognized as a company committed to be socially responsible, Casco Viejo has developed one of the most modern devices for recycling the remaining elements discarded through the production of Tequila. Designed by the company’s engineers and patented in Mexico, ZERO-D has been recognized by the Mexican Government for its efficiency at a level where all Tequila producers are required to apply it in their production process.

 

“Using the latest technology and committed to fulfill the norms stated by the Alcoholic Beverages Industry, we designed ‘ZERO-D Ecological Recovery’, and our objective is not only to contribute to the maintenance of our ecological surroundings, but also to offer important economic benefits to other companies,” says Managing Director Juan Carlos Camarena.

 

The process consists of three steps:

 

1.    Solid Separation

Residual waters produced from the Tequila production process are called “Vinazas”, which contain ‘biochemical demand of oxygen’ pollutants, such waste represents values above 26,000 ppm of sugars and over 8,000 ppm of solids, with temperatures oscillating between 183º and 185º F. ZERO-D converts those pollutants below 150 ppm of sugars and 8 ppm of solids by separating solids from liquids at high speeds through a decanter.

 

2.    Sugar Concentration

High levels of sugar in the “Vinazas” are concentrated in the inferior part of the chamber due to the elimination of liquids transformed in steam. Concentrated sugars can be used as food for cattle after being processed through the ZERO-D equipment.

 

3.    Evaporation

Once “Vinazas” are almost free of solids, they are stored in a thermal tank that maintains temperatures above 176º F. The tank sends residual waters to a heat interchanger “liquid gas” where it reaches a temperature over 257º F, generating oversaturated steam that is injected in an evaporation chamber to completely eliminate any solid remnants. Steam is then transferred to a peripheral system of ZERO-D to be reused in the production of tequila.

 

The Tequila industry noticed this important development created by Casa Casco Viejo, whose main purpose is the commitment to maintain the environment’s balance for future generations. ZERO-D has several economic benefits that can be used by many other distilleries and help other industries to be more profitable. Some of the benefits are: Tequila producers can eliminate fees to the National Water Commission for the creation of pollutants in the production process; A discount in the payment of rights to the NWC for residual water cubic meters used when carrying out zero unloading; Steam can be reused in the production of products; Products obtained after treatment of solids and sugars separation can be commercialized; Lower operation costs; Accelerated depreciation of investment in the following year of acquisition; And the possibility of contract manufacturing with nearby companies for their “Vinazas” treatment. Besides these benefits, ZERO-D can treat waters from other industries, but of course, results will vary depending on the characteristics of each industry’s residual waters.

 

In Casa Casco Viejo, we are committed to give our best by improving our production process and give something back to our beloved community in Arandas, ecologically speaking. We believe that environmental sustainability is an urgent issue, which is why we created ZERO-D. We firmly believe that an improvement can be done, not only in the production of Tequila, but also in other areas such as water recycling, energy production, etc.

 

As a new technology, officially approved and certified, we offer this system to anyone interested in increasing performance, and optimizing resources used in all distillation processes, regardless of product category. It works as well for all types of “Vinazas” or liquor production.

 

Casa Casco Viejo – Tequila Supremo S.A. de C.V. is responsible for these quality, nationally recognized Tequila brands:

 


In Casa Casco Viejo, we are committed to give our best by improving our production process and give something back to our beloved community in Arandas, ecologically speaking; we believe that environmental sustainability is an issue to be consider urgently, therefore the creation of ZERO-D. We firmly believe that an improvement can be done, not only in the production of tequila but also in other areas such as water recycling, energy production, etc.

 

For further information, please contact:

 

ERIK ZÚÑIGA PEREGRINA

International Marketing & Public Relations Executive

Casco Viejo International Brands


 

Tel: +52 33 3836 4420 Ext. 186

Fax: +52 33 3836 4421

Mobile: +52 55 5406 2479

Nextel: 52*145*791

 

ezuniga@cascoviejoint.com

www.cascoviejointernational.com

For immediate release

Muchote Tequila - Back to the Basics

Muchote Tequila, Mexico's Top Quality/Price, 100% de Agave Tequila, is now

available in California. Muchote Tequila proves a simple bottle and award

winning Tequila attracts both consumers and aficionados.

Los Angeles, CA., June 2, 2009 - Muchote Tequila continues to make waves in an overpriced Tequila

category, and is now available in California through Western States Beverages. Founded by Mexico

born twins, brothers Will and Dave Elger are veterans in the spirits industry, spending the last

decade working with the largest and best selling Tequila brands. Focusing on tradition and what

they grew up with, the twins set out to create the best Tequila available, but at half the price of most

brands, rather than private label an existing brand in an expensive bottle.

"Muchote is an artisan Tequila, and making Tequila is an art. Our brand speaks for itself; we didn’t

need to bottle Muchote in a fancy container. The juice is our work of art, we sell Tequila not bottles",

Will emphasizes. Five years ago, in a market saturated with luxury spirits, it was time to create the

best Tequila, with no compromises on quality, craftsmanship, or authenticity, and this premium

Tequila was to be packaged in a simple bottle and traditional paper label. Introduced to the US in

2007, Muchote Tequila Reposado arrived to the market at a suggested retail price of only $29.99 /

750ml bottle.

Its smooth, fresh Agave taste can be enjoyed neat, on the rocks, or mixed in cocktails, like the "Guilt

Free Margarita". This cocktail uses two to three ounces of Muchote Tequila and no additional

liqueurs, as opposed to bartenders pouring one ounce of expensive Tequila and two ounces of

Triple-Sec or Cointreau to increase profitability. Will and Dave are re-educating consumers, as they

are spending $70 to $80 a bottle for so-called, super-premium Tequilas. "What they are really paying

for is fancy bottles and huge marketing campaigns", says Dave. "Our goal is to get back to the basics,

and recreate the Tequilas we remember growing up with, authentic quality at an affordable price."

We rely on our consumers to help spread the word, as they enjoy premium Tequilas at affordable

prices, and word of mouth marketing is priceless in this flooded market. Our minimalist approach

on our packaging and advertising opens the door to all consumers, as Muchote can compete with

lesser quality mixto and gold Tequilas, giving our customers 100% Agave quality for the least

amount. Bars and restaurants have welcomed Muchote as the most profitable Tequila available in

their establishment.

Muchote Reposado is available, with the Blanco and an Añejo in the final stages of development.

Muchote is currently available in CO, AZ, NM, NV, GA, TN, HI and CA, with many more states

being launched this year.

 

 

 

 

About Muchote Tequila

Muchote Tequila is distilled in Los Altos, Jalisco, by the Vivanco family distillery located in the elite

Highlands region. The Vivanco distillery uses only estate grown, 100% Weber Blue Agave, and they

continue to use traditional-artisanal methods, which have remained unchanged for three

generations. Will and Dave, together with the Vivanco family, oversee all aspects of Muchote

production, final tasting, and bottling of every batch.

Muchote Tequila encourages you to take the "Tequila Challenge"; blind taste Muchote against any

Tequila that costs double or triple the price. Let us know what you think by emailing

TequilaChallenge@MuchoteTequila.com , and we will post the best comments on our web site. If

yours is picked, you will also receive a gift. Any Tequila bar will be glad to help you, and we would

love to hear what you have to say. Salud!

 

 

 

 

California Distributor Info:

Western State Beverages

2031 E. Via Burton, Suite K, Anaheim, CA 92806

Office:714.284.0800 Toll Free: 866.972.4238

www.WesternStatesBeverages.com

Media Contact:

Will Elger

Muchote Tequila Inc.

800.692.0244 (office) / 949.257.3344 (cell)

will@muchotetequila.com

info@muchotetequila.com

www.MuchoteTequila.com

 

 

 

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